Simon Sinek’s “Start with Why” TEDx talk has amassed over 10 million views on YouTube. Over a decade later, its message still rings true. Every organization knows what they do, some can explain how they do it, but very few can explain why; it’s that ‘why’ that separates the great organizations from the rest.

In this video, Sylvia and George discuss the journey of finding NVISION’s ‘why,’ what made George realize the importance of ‘why,’ and how it has developed over 20 years of being in business. All that, plus helpful tips for leaders and marketers looking to harness the power of their own ‘why.’

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