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Finding Success with Startup-Corporate Experiments
Running a proof of concept between a startup and a corporate is notoriously hard. What does it take to make these experiments actually work? Jenny Wu and Roland Osborne from 500 Startups share their playbook for designing, running, and scaling successful startup-corporate POCs.
About Jenny Wu & Roland Osborne
Jenny Wu and Roland Osborne work at 500 Startups, one of the world's most active global venture capital firms and startup accelerators, with over 35 batch programs and a portfolio spanning more than 75 countries.
What We Cover
- What makes startup-corporate experiments succeed or fail
- How to design a POC with clear success criteria
- The role of internal champions in driving experiments forward
- How 500 Startups supports startups in navigating corporate partnerships
- Tips for startups on managing expectations with large organizations
Timestamps
00:00 – Introduction
01:00 – Jenny and Roland introduce 500 Startups
05:00 – Why startup-corporate experiments fail
10:00 – Designing a great POC: success criteria and structure
18:00 – The internal champion: why they matter
25:00 – Advice for startups entering corporate pilots
Key Takeaways
- Define success before you start. The most common reason POCs fail is that success criteria were never clearly agreed upon by either side at the outset.
- Find your internal champion. Every successful corporate-startup experiment has an internal champion who is personally invested in its success and can navigate internal politics.
- Time kills deals — and experiments. Startups operate on a different timeline than corporates. Explicit milestones and review dates keep experiments from dying a slow death of inaction.
Resources & Links Mentioned
- 500 Startups: 500.co
Where to Find Jenny Wu & Roland Osborne
Jenny Wu on LinkedIn: linkedin.com/in/jennywu
Roland Osborne on LinkedIn: linkedin.com/in/rolandosborne
Where to Find Yaniv Corem
Link in bio: sleek.bio/yanivcorem
LinkedIn: linkedin.com/in/yanivcorem
Subscribe & Follow
Subscribe to The School of Innovation on Spotify or Apple Podcasts. Have a guest recommendation? Email [email protected]
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By Yaniv Corem
4.8
55 ratings
Running a proof of concept between a startup and a corporate is notoriously hard. What does it take to make these experiments actually work? Jenny Wu and Roland Osborne from 500 Startups share their playbook for designing, running, and scaling successful startup-corporate POCs.
About Jenny Wu & Roland Osborne
Jenny Wu and Roland Osborne work at 500 Startups, one of the world's most active global venture capital firms and startup accelerators, with over 35 batch programs and a portfolio spanning more than 75 countries.
What We Cover
- What makes startup-corporate experiments succeed or fail
- How to design a POC with clear success criteria
- The role of internal champions in driving experiments forward
- How 500 Startups supports startups in navigating corporate partnerships
- Tips for startups on managing expectations with large organizations
Timestamps
00:00 – Introduction
01:00 – Jenny and Roland introduce 500 Startups
05:00 – Why startup-corporate experiments fail
10:00 – Designing a great POC: success criteria and structure
18:00 – The internal champion: why they matter
25:00 – Advice for startups entering corporate pilots
Key Takeaways
- Define success before you start. The most common reason POCs fail is that success criteria were never clearly agreed upon by either side at the outset.
- Find your internal champion. Every successful corporate-startup experiment has an internal champion who is personally invested in its success and can navigate internal politics.
- Time kills deals — and experiments. Startups operate on a different timeline than corporates. Explicit milestones and review dates keep experiments from dying a slow death of inaction.
Resources & Links Mentioned
- 500 Startups: 500.co
Where to Find Jenny Wu & Roland Osborne
Jenny Wu on LinkedIn: linkedin.com/in/jennywu
Roland Osborne on LinkedIn: linkedin.com/in/rolandosborne
Where to Find Yaniv Corem
Link in bio: sleek.bio/yanivcorem
LinkedIn: linkedin.com/in/yanivcorem
Subscribe & Follow
Subscribe to The School of Innovation on Spotify or Apple Podcasts. Have a guest recommendation? Email [email protected]