Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines.

Key Takeaways:

- Becky and Patrick’s journey from Universal Studios tour guides to founders of a creative shop

- Finding the "essence" of a TV program

- How to write in other people's voices

- The lack of female POV in the entertainment industry

Episode Timeline:

2:00 How Becky and Patrick met

3:00 How Becky discovered her talent in copywriting at an ad agency

6:30 The birth of We Write Good

7:30 Tod and Becky's similar early career

8:30 What are the elements that make a TV promo work?

10:30 Distilling the "core" of the show into one line

12:45 Dealing with feedback from clients

14:10 The difficulty writing promos for "House"

17:10 What's the hardest type of show to write a promo for?

19:00 Becky's ability to pick up "character" and "cadence"

23:00 Becky's Baby TV story

This episode’s guest:

• Becky Wilson and Patrick Hamilton of We Write Good

• We Write Good's Website, Kill By Kill Podcast

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