Messaging is a key tool for a company and helps to identify a clear narrative, key messages, and proof points to communicate to your target audience during a campaign. The ideal strategy helps to ensure a consistent voice throughout a PR, marketing or comms campaign makes sure that people have the correct understanding of a business.

In this episode, Dani White, Account Manager at Jargon PR discusses the ins and outs of creating the perfect messaging, obstacles faced when establishing key messages and how to overcome this, and how Jargon PR works with clients to determine a clear communication strategy.