Casting the right narrator for your audiobook is important - but should you be thinking beyond the obvious if you want to reach new audiences?

For instance - would The Great Gatsby still work if the audiobook narrator was neither American nor male? ⁣

Audiobooks are booming during 2020. Whether that’s because we need entertainment, escapism or comfort right now… whatever the reason: audio is big news. 

Audiobooks are finding new audiences – young audio-fans, listeners who don’t usually buy books and readers listening to titles that they wouldn’t pick up in print.

So should we be thinking beyond the conventional when it comes to casting for audiobooks? And if so - what does that really mean?

That's what I'm talking about in this episode of Talking Creative.

The Guardian Article:

https://www.theguardian.com/books/2020/nov/14/pandemic-drives-ebook-and-audiobook-sales-by-uk-publishers-to-all-time-high-covid

The National Literary Trust Report 2020:

https://literacytrust.org.uk/research-services/research-reports/children-young-people-and-audiobooks-lockdown/

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Go to https://samanthaboffin.co.uk/talkingcreative for the whole series so far.