On today’s podcast episode, I’m talking with Mike Geller, who is the Chief Technology Officer at Tegrita, a marketing technology consulting firm. He is also a co-author of the book “CMO to CRO – The revenue takeover by the next generation executive.” This book describes how an organizational restructure, combined with effective technology, can exponentially increase a company’s revenue.

 

Mike attended Ryerson University in Toronto and has 15 years of experience with marketing technology. Mike describes himself as a coffee snob, a Trekkie, a husband, and a proud dad to two beautiful children.

 

“Don’t buy technology that is oversized for your business. ” – Mike Geller

Today on the Tech Leader Talk podcast:

- How to find the best technology for marketing your business

- Why “adding more technology” won’t fix marketing problems

- Current marketing automation trends

- What you should do first to boost your marketing effectiveness

- Questions to ask when looking at new technology tools

 

Resources Mentioned:

Book: CMO to CRO- The revenue takeover by the next generation executive

Connect with Mike Geller:

LinkedIn: https://www.linkedin.com/in/mikegeller/

Tegrita Website: https://tegrita.com/

Thanks for listening!

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