Data analytics is an incredibly powerful new tool to help you run your business, but what exactly does the term mean? Nathan McMurtrey joins us to break down data analytics, how it works and how it can help businesses be more strategic and ready for the future when every company is a data company. The data within your business holds a wealth of information about your past, your present and your future. Technology has opened up new avenues to analyze this data, but those numbers can quickly become overwhelming if you don’t know what you are looking for or what stories they have to tell.   In this episode of EB and Flow, data analytics guru Nathan McMurtrey joins us to talk about what we mean when we say data analytics, how it works and how businesses can use it to make strategic decisions and make the first leap into a future where every company is destined to be a data company.