In today's episode, David sits down with two industry legends Rob Temple, 
Chief Executive Officer at FishBait Solutions, LLC and Rick Jones, Captain, Creative Director and Shareholder at FishBait Solutions, LLC. When combining Rick's creative mind for amazing corporate sponsorship ideas and insights and Rob's previous 20-year experience as ESPN's Senior Vice President of Sports Marketing the two bring a powerhouse of knowledge into this episode. The three get into sponsorships and how to find the right corporate partners to connect with your unique fans. 

Show Notes

6:30  The Evolution and New Vision of FishBait Solutions 

13:35  Appealing to the Next Generation of Fans 

15:44  Looking Backward vs. Looking Forward for Solutions

17:20  Takeaways from the NFL’s new TV agreement

20:00  The 7Cs of Relationships

21:51  Aligning and Future Proofing Contracts 

25:56  What Does Success Look Like? - Solving Problems and Creating Partnerships

31:03  Who Do Your Fans Trust Now?

32:16  Creating Joy That Unites 

34:30  Favorite Brand Activation and Partnership Stories
             (Rob) Fearless Pursuit of New Activations 
             (Rick) Knowing Your Brand and Your Community 

41:39  Understanding the Macro of the Customer

43:01  Most Challenging Project & Key Lessons Learned - NASCAR - Rob

47:53  Creating Derivative & Niche Programming Content 

52:25 5-Year-Plans to 5-Month-Plans and Planning for First to Market

54:39  Most Challenging Project & Key Lessons Learned - Mascot Hall of Fame - Rick

57:26  The Tallest Pygmy 

58:46  Rapid Fire Questions

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Additional Notes
Book Recommendations

“Grant” by Ron Chernow
“The Pursuit of Wow” by Tom Peters
“Leadershift” by John Maxwell

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