Company: North Strett

Guest: Tom Conlon

Year Started: 2010

Employees: 1-10

In this episode, Russel sits down with Tom Conlin of North Street to unpack how an unexpectedly narrow offer became a mechanism for opening doors, reducing stress, and creating better opportunities across the business.

Key Takeaways

• How a narrowly defined offer can become a powerful door-opener for bigger work
• What it really means to “see the machinery of the business” and why it changes decision-making
• The difference between being busy and being profitable
• How AI can increase leverage without devaluing expertise