This week we dive into the topic of "your why," a critical part of any GP's narrative (and LPs in our opinion). We chat through what a why is, why you need one, and share ours with you. 

We touch on a resource in the episode that was really helpful for us in crafting our story (and even pitch deck to an extent). It's a ted talk by Simon Sinek if you want to check it out - link to video here.

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