On this episode of the IT Matters Podcast, Keith Hawkey and Becca Black discuss the nuances of Technology Advisory. Becca reflects on her journey into the IT world, the significance of authentic relationships, and the importance of effective communication. Tune in for a candid discussion on building connections and achieving success in the IT realm.

Conversation Highlights:
[00:35] Introducing our guest, Becca Black
[02:07] Becca's path to the tech world
[05:55] Transitioning to Opkalla
[08:54] Differences between Technology Advisors and Sales Reps
[12:27] A Day-in-the-Life of a TA
[14:08] Solving problems with our customers
[17:48] Building positive relationships
[21:50] Understanding buying timelines
[25:45] Implementation of solutions
[27:44] Becca's message to IT leaders

Notable Quotes:
"As technology advisors, we try to focus on seeing the world through the end users eyes and understanding the problem from their scope because we are not focused on a particular technology necessarily." Keith Hawkey [11:34]

"It's just incredible how an organization has a heartbeat in the way it operates." Becca Black [27:11]

Connect With Becca Black
LinkedIn: https://www.linkedin.com/in/beccaarobertson/

The IT Matters Podcast is about IT matters and matters pertaining to IT.