Finding What Marketing Works in Your Practice

Gerda took a rather innovative approach to her successful private practice. In fact it's so innovative, it's not even on land! Gerda takes her clients for luxury weekends at sea, allowing them to do intensive therapeutic work in a totally relaxing environment. In this interview, she shares her greatest marketing strategy, why she doesn't even have a website, how she overcame being her own worst enemy, and why self-development is essential to business success.