Building Expert Brands

Finding Your Brand Story—An Interview With Kate Tyson


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This week on BBB:
The very friendly Kate Tyson from Snowball Communications joins me to chat about brand stories. We talk about:

  • What a brand story isn't,
  • Kate's thought's on buzzwords,
  • The facts & psychology attached to stories,
  • How to make your marketing more powerful,
  • One of Kate's personal stories,
  • How to discover your own stories,

And lots more!

Show notes:
Building A Storybrand—Donald Miller
Start With Why—Simon Sinek
Tribes—Seth Godin

Where to find us:
Kate's Facebook group
Kate's website
Tony's website
Learn about branding with The Brand Digest

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Building Expert BrandsBy Tony Gibbs