Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem boring and the other unexpected places you can add personality to your website.

Topics Discussed:

• What a brand voice is and why it’s important when writing your website copy
• Developing your brand voice
• Creating a brand alter ego
• Examples of how to use your brand voice throughout your website
• Unexpected places to add personality to your website
• Things to avoid when developing and using your brand voice

Connect with Erika:

Erika Holmes is a copywriting expert who helps entrepreneurs find the sweet spot between clarity and personality in their marketing message. She writes website and email copy that makes people say, “DAYUM, I need to hire her!” Through her work with big and small brands alike, she’s seen firsthand that putting personality in your copy is the fastest, best way to attract dream clients. In addition to online entrepreneurs and personal brands, Erika’s list of clients includes eBay, StubHub and Levi’s, and many more. She’s on a mission to show her kids and other aspiring entrepreneurs that they can make a damn good living doing what they love — even with an English degree.

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