Hey there, I'm Kathleen Stewart, your host and resident weirdo! Welcome to The Digital Junk Drawer, where creative service-based businesses come for unfiltered advice, actionable strategies, and a little bit of fun.

Today, I’m joined by Hanna from Boundless Copy to talk about something that so many of us struggle with—sounding like ourselves in our business. If you’ve ever stared at your website copy and thought, “Ugh, this doesn’t sound like me at all,” or felt like you had to be more professional to be taken seriously, this episode is for you. We’re breaking down how to develop a brand voice that feels natural, attracts the right clients, and makes you excited to show up online. Let’s get into it!
 

Key Moments:

• [00:01:09] Hanna’s journey from journalist to copywriter and why she ditched newsrooms for brand storytelling.
• [00:04:12] Why social media platforms like Threads can be a game-changer for finding your brand voice.
• [00:07:16] How Hanna helps business owners embrace their unique way of speaking to attract the right clients.
• [00:13:18] A sneak peek into Personality Hire, Hanna’s upcoming program on writing personality-packed website copy.
• [00:17:14] The one tip you need to start making your website copy feel more like you.
• [00:22:08] How to build your Brand Voice Dictionary (yes, it’s a thing, and yes, you need one!).
• [00:29:49] Why comparison is the fastest way to stall your business and what to do instead.

Resources & Mentions:

• Follow Hanna on Instagram & Threads: @BoundlessCopy
• Check out Boundless Copy’s website: boundlesscopy.com
• Get on the waitlist for Personality Hire: boundlesscopy.com/personalityhire
• Learn to build your Brand Voice Dictionary with The Brand Voice Roundup: boundlesscopyshop.com

Connect with Kathleen:

• Website: TheMainStage.ca
• Threads: @TheMainStage.ca
   

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