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What's the difference between copy that sounds like it was written by a committee and copy that makes someone stop scrolling and think 'these people get me'? Personality. In this episode Martin Sully shares three practical tricks for finding your brand's tone of voice – including the This Not That game, and two Australian craft breweries with serious swagger.

LINKS

Episode page: https://www.snapper.studio/episodes/finding-brand-personality-ep-8

Blog post – Brand Personality: https://www.snapper.studio/blog/brand-personality

Episode 4 – Customer Personas: https://www.snapper.studio/episodes/attracting-customers-customer-personas-ep-4

CALL TO ACTION

Enjoyed this episode? The best next step is a free 30-minute Discovery Call with Martin. No pitch, no pressure – just a straight conversation about where your brand is and what it needs. Book at https://clients.snapper.studio/discovery