In this episode of the Sly Agencies podcast, Andrew Nazarian is joined by Angela Hill, Area Managing Partner at Chief Outsiders, to explore the Blue Ocean Strategy—a transformative approach to branding and differentiation that helps businesses break free from competition altogether.

Angela breaks down the practical steps of Blue Ocean Competitive Canvas Mapping, a method she’s used for 20+ years to help businesses—from local companies to enterprise-level brands—identify their unique position in the market and leverage it to drive revenue growth.

You'll learn:

• What Blue Ocean Strategy is and how it differs from traditional marketing approaches
• The exact framework: Reduce, Raise, Eliminate, Create
• Real-world examples (including Cirque du Soleil and a court reporting firm) that prove the power of positioning
• How small businesses can begin applying this methodology using AI tools like Perplexity and ChatGPT
• What to prioritize when choosing attributes to compete on—hint: it’s not about ignoring competition, it’s about owning your difference

Angela also shares her approach to voice-of-customer research, defining buyer personas, and how perception is the key to unlocking a differentiated brand.

🔗 Show Notes:

Learn more or contact Angela directly via her page on Chief Outsiders

Curious about Blue Ocean Strategy? Start with these resources:

Blue Ocean Strategy Overview (Harvard Business Review)

Blue Ocean Strategy Official Site

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