In today's crowded and ever-evolving market, marketers are increasingly working to create content that stands out. However, the key to success lies in going beyond the norm and telling bigger stories that break the sea of sameness. This was the take-home message from a session presented by the one-and-only Jay Baer at the 2023 B2B Marketing Exchange. He encouraged attendees to give themselves, and their teams, permission to find their edge and go-to-market in new, innovative ways.

During this episode of the #B2BMX podcast, we listen to Jay’s session to learn more about the importance of passion when creating content and marketing efforts that delight customers. If marketers are passionate about what they make, everyone else will embrace it, too! Tune in to learn:

• Whether it’s truly possible to “do more with less”;
• Why bravery is currently in short supply in the B2B market;
• Why time-to-win is more important than your pricing model; and
• Tips and best practices to create impactful and bold customer experiences.

RELATED LINKS

• Connect with Jay here!
• Follow us on LinkedIn and Twitter!
• Check out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!