A niche market is a highly focused slice of a larger market—defined by unique customer needs and preferences. In this episode, we unpack what makes a niche market different, why small businesses benefit from targeting one, and how to find a niche that fits your strengths. You'll learn why niche customers tend to be loyal, how targeting fewer but more focused customers can mean less competition, and how that focus often leads to better margins and stronger brand differentiation. Perfect for entrepreneurs or business owners looking to stand out with a clear, strategic focus.