Ready, Set, Startup! - Strategies from Founders, Funders, and Beyond

Finding Your Funding Fit w/ Cheryl Kellond of Play Money Studios


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Cheryl Kellond has built startups from the ground up, survived the crash of a hardware business, raised millions in venture capital, and walked away with battle scars. In this episode, she pulls back the curtain on what it really takes to lead a company through chaos. We get into why hiring fast can backfire, how funding can trap you, and what founders often overlook when chasing growth. Cheryl talks candidly about ignoring her gut, managing burnout, and staying true to the reason she started in the first place. It’s a sharp, honest look at the difference between building a business and building one that lasts.

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Episode Resources

  • “The Hard Thing About Hard Things” by Ben Horowitz (https://a.co/d/9j9DMya

  • Tyler Denk’s Beehiv Newsletter (https://www.beehiiv.com/blog/newsletter-behind-the-scenes

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    Ready, Set, Startup! - Strategies from Founders, Funders, and BeyondBy Brandon Reed