On today's episode, we sat down with Andrew Fatato and Dave Haller, Co-Founders of Major Agency and Co-Authors of "Handbook for Hacks." Their ethos - "The boring will not be forgiven" - guides all of their work, and together they offer insight on tapping into your creativity when it's not an innate talent, dealing with creative imposter syndrome, and the importance of evoking emotion in advertising to grab the attention of customers.