In this conversation, Cainan Grier emphasizes the importance of understanding oneself as an artist and finding a niche within the music industry. He encourages artists to use the resources available to them in the era of information and to learn from what has worked historically. Cainan also discusses the significance of audience expectation and the need to align one's visual and artistic identity with the genre or space they are performing in. He shares personal experiences of being misbooked and highlights the role of social media in testing and marketing oneself as an artist. Cainan concludes by emphasizing the importance of experimentation, self-reflection, and understanding one's own artistic lane.

Takeaways

• Use the resources available in the era of information to learn from what has worked historically.
• Utilize social media as a tool for testing and marketing yourself as an artist.
• Experiment and explore different genres to understand your own artistic lane.
• Understand yourself as a product and market yourself accordingly.