What happens when a burned-out marketer starts posting on LinkedIn just to heal—and accidentally builds a thriving business, a bold personal brand, and a cult-following in B2B SaaS?

In this episode, Brad sits down with Tas Bober, founder of Scroll Lab and co-host of the Notorious B2B podcast, to unpack how she went from “sporadic poster” to one of the most recognizable (and hilarious) voices on the feed. Tas opens up about her career pivots, her experiments in edutainment, and why you don’t need a niche to get started—you just need something to say.

From parenting metaphors to landing page rants to the “LinkedIn mullet,” this one is full of tactical gold and permission to show up as your full, unhinged self online.

What You’ll Learn in This Episode:

• How burnout became the catalyst for Tas’s content
• Why being “unhinged” made her more magnetic on LinkedIn
• The philosophy behind her “LinkedIn mullet” strategy
• How she built a client base with zero outbound or sales calls
• Why amplifying others was her #1 growth strategy
• The role of memes, chaos, and screenshots in standing out
• How to use content as healing and filtering
• Her take on boundaries, async work, and redefining success

Memorable Quotes:

• “I use LinkedIn like a journal that talks back.”
• “Burnout made me unhinged—and unhinged made me magnetic.”
• “The content that flops is the polished, overworked stuff.”
• “People don’t remember what you posted six months ago.”
• “I call it the LinkedIn mullet—business up front, party in the comments.”

Tactical Takeaways:

• Post with emotion, not just expertise
• Let your content repel the wrong clients
• Treat comments as brand-building real estate
• Don’t wait for perfect—share what’s true now
• Consistency beats virality
  
  

People, Tools & Resources Mentioned:

• Tas’s CRO LinkedIn post hub: https://coda.io/@tas-bober/resource-hub?submissionGuid=de04b759-fd92-4e52-a367-d8840a47958d
• Tas’ Spotify playlist - https://open.spotify.com/playlist/5QpUdJqY1jAbVJ2ojbG4Ov?pi=V-fe_DkkRc2y6&nd=1&dlsi=e4c98207b6ba44c5
• Scroll Lab - https://thescrolllab.com/

Follow Tas Bober:

• LinkedIn: https://www.linkedin.com/in/tasbober
• Website: https://www.tasbober.com

Stay Connected. 

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
• Spectamur website: https://spectamur.com
• LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
• Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com