In the real estate marketing world, we spend a lot of time talking about tools and strategies for succeeding online. But we often forget about the most important piece of the puzzle: motivation. For Jared James, the key to success is being motivated to take risks and do what’s necessary to grow your business, no matter how hard or how uncomfortable.

As one of the top real estate coaches in the country, Jared has motivated thousands of real estate professionals to achieve their goals, whether that means more sales, more clients, or starting a new brokerage. Jared’s clients pay top dollar for his coaching and marketing programs, but today he’s sharing his expertise with our audience for free. In this interview, Jared breaks down why so many people neglect the real work of improving their craft, and how a strong online presence can help even the newest agents position themselves as pros.