Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell incredible stories. Think B2B isn't a space for creative stories? Tamsen will prove otherwise. During our conversation, she shares:

• The difference between a narrative and a story;
• How marketers can find what drives their business and their brand; and
• The common "stop lights" in the buying journey that influence messaging and storytelling.