In this episode I explore questions around niches – what are they? How do you find one? Are they important?

With the help of some challenging questions that I pose at the start, you may find it easier to investigate your motives for choosing a niche.

Alongside some gentle introspection, I discuss how marketing can be developed around a niche, and also some of the benefits and pitfalls of committing to one particular style, medium or subject.

 

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Referenced:

Jay Alders Podcast with Ruth Roth