Behind the Scenes

Finding Your Niche in Advertising with Karim Zariffa


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Karim Zariffa is a director and artist based in Quebec, Canada who has produced advertisements for high-profile clients including Google, Toyota, Master Card, and BMW. Karim’s artistic vision as a director is a vibrant and playful one. Known for his distinctive art direction, he works in a bold color pallet with handmade tangibility and in-camera magic, both in his TV commercials and a wide variety of multi-disciplinary design based projects. His award-winning work has taken him around the world to work with the biggest brands out there. He loves to work closely with agency creatives to develop concepts together. His body of work is fun, creative and smart, just as is his approach to life. Learn more at https://karimzariffa.com/ and find him on Instagram @karimzariffa. To find out more about Laura and her work please visit her website at www.laurapowers.net. You can also find Laura on Twitter @thatlaurapowers, on Facebook @thatlaurapowers, and on Instagram at laurapowers44.
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Behind the ScenesBy Laura Powers

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