006: Finding Your Niche & Serving it Authentically - How a Stay-at-Home Dad Succeeded with Memberships

Tanel Jäppinen had been working in sales since he was 20 years old. However, when he became a father, he walked away from his career to start blogging about parenthood and fatherhood, struggling to launch a podcast along the way. After a lack of initial success, he returned to work. Over the next year, Tanel found a new niche to help address the challenges and struggles he faced as a parent. Now, he helps other parents form genuine, authentic relationships with their kids through his 12-month peaceful parenting membership. Unlike his previous projects, he was able to quickly build a Facebook following, a large mailing list, and a significant subscriber base — even making use of his previous sales skills along the way to build momentum. Tanel joins the podcast to talk about how his initial struggles helped him to find his true audience, getting over imposter syndrome, and using the tools that you already have in your toolkit to find success in new ways.   FREE Guide – Launch & Grow a Profitable Membership Site Ready to reclaim your time and attract more monthly paying customers? Our step-by-step guide will show you how to build a membership site that turns your passion into recurring profit. Visit GetTribeGuide.com to get your free guide today!    Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/06