Think your niche is too small? It might just be your biggest opportunity.

In this episode, JM is joined by Rachael Lomax, aka @copperqueeneducation who turned her passion for red and copper hair into a global education brand.

At first, she wasn’t sure if it was too specific. But after diving into her bookings and realising the demand, she claimed the niche and never looked back.

Now, she’s one of only three people in the world specialising in this space. And she’s here to show you how to figure out what you should be known for too.

Inside this episode:

🎯 The easiest way to identify your niche (hint: it's in your bookings)

📊 How to turn one service into your signature offer

💬 Why your niche builds authority and freedom

📸 How to show up online without chasing perfection

🧠 ADHD, hyperfocus, and building a business that works for your brain

👯‍♀️ The value of showing your mistakes, not hiding them

🗓️ Planning your year with structure, not stress

This episode is packed with advice for beauty pros who feel like they’re meant to stand out, they just haven’t figured out how yet.

Follow Rachael:

Instagram: @copperqueeneducation

Website: copperqueen.co.uk

✨ Mentioned: @thehairdressersocialclub

Sponsored by JENA

JENA is the booking system built specifically for solo beauty pros.

Take payments upfront, send reminders automatically, protect your time, and look seriously professional, all for just £19/month, with no hidden fees.

👉 Learn more at jena.so

💬 Found your niche after this episode? Tap follow and leave a review, it helps more solo pros find the show and get inspired.