In these 4 episodes, we’ll gear you up, starting with the first one: Winning a Lion. After all, that’s what it’s all about in Cannes — the Lions! We’ve invited none other than Claudine Wijsmulder from Edelman to share her experience and insights on what it takes to win. Make sure you listen until the very end, because Tobias Vermeiren has left us a voicemail with his top tip!