Purpose and passion make a business truly sing. They are the key ingredients that clients can feel, are the motivators that sustain you as the business owner, and are the elements which set you apart from the competition.

In this podcast we dive into purpose and passion, including how to find or reignite them. We discuss:

Purpose isn't just about making money, though financial success is important.

Instead, it’s the deeper reason your business exists; it is the impact you aim to make on the world. Think of purpose as your guiding star, keeping you motivated and on track through challenging times.

To uncover your purpose, consider the following questions:

Passion is the fuel that ignites your purpose.

It’s what gets you excited to jump out of bed and tackle your workday.

Passion might manifest in various forms: creating beautiful things, helping people learn, or building strong communities.

This innate excitement was likely a driving factor in starting your business. Holding onto this inspiration is crucial, as it will sustain you through obstacles.

To find and cultivate your passion, ask yourself:

The sweet spot is where your purpose and passion collide. When you are working on something you truly believe in, fueled by your inherent drive, that's when magic happens.

Here are some tips to find that spark:

Finding your passion and purpose is an ongoing process. It's essential to keep learning and growing to become more than what you are now.

The journey of self-discovery might take some time, so don't expect it to happen overnight. Stay patient and keep working at it until you find your spark.

However, aligning your business with your purpose and passion can lead to a fulfilling and successful venture.