In this week's episode, Chris and Atish talk about the importance of social proof. Atish describes how he first learned about the concept of social proof from The Game by Neil Strauss and through dating, and then they both target in to discuss the importance of social proof in small business in terms of reviews, social media, and audiences.

Chris' Tucson Heat Podcast

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Atish: @atishmazish
Chris: @elephantscout