I know we hear it all the time. You need to niche down because if you’re talking to everybody, you’re talking to nobody.

What you need to know is who you need to be talking to. Have an actual conversation with your ideal client. Market research is really just having conversations! Peel back the layers, get really curious, and ask lots of questions.

Learn their Fears, Pains, and Goals so you can build up the trust with them. As a new Virtual Assistant, a new business owner, yes you should niche down, but not too far. Narrow down who you work with or your skillset, not both right off the bat. If your audience is on the small side, you don’t have to turn down someone who is outside of your specific ideal client if they are a good fit for you.

Your niche isn’t set in stone. Your ideal clients may shift. What’s important is that you do the market research now and learn the ins and outs, then provide the best value you can.

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