The Digital Launchpad: Omnichannel Marketing

Finding your Target Market

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Market Segmentation    (Determining if sufficient market exists)

  • Focus on your potential buyers
  • Customer purchase behavior or product usage (most common methods)

    • Market Research

    • Mail surveys, telephone interviews, focus groups
  • Observing shopping habits and spending patterns
  • Observing competitor’s advertisements

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    The Digital Launchpad: Omnichannel MarketingBy Professor T