In this episode, Sally Malanga shares the inspiring 25-year journey of building Eco Bella into a leading vegan beauty brand with a social mission. Listen as she discusses the challenges of differentiating her products, finding the right marketing partners, and using new platforms like TikTok to spread her sustainability message. Sally gets invaluable advice from entrepreneur and Amazon expert Robb Green. Learn how analyzing customer reviews and leveraging data tools can provide insights to improve campaigns. Discover new strategies for overcoming cart abandonment and driving overflow sales across platforms. Whether you're passionate about purpose-driven business or growing an online brand, you'll walk away motivated by Sally's story and armed with actionable tips for marketing success. Tune in to discover how one founder is leveraging storytelling and data to help her tribe and take her business to new heights. Highlights:00:00 Intro00:39 The starting of Ecco Bella Company06:55 A feedback loop10:47 Ecco Bella’s business today13:58 The potential of Tik Tok shops22:51 Challenges of advertising on Amazon27:44 The future of Ecco Bella29:50 Sharing your experience online34:15 Abandoned shopping cards38:37 Responding to Amazon reviews