We’re putting the spotlight on building your personal brand—particularly for entrepreneurs, podcasters, and anyone eager to make their mark.

Welcome to another episode of The Circle Sessions! I’m Brett Johnson from Circle 270 Media Podcast Consultants, and this week I’m joined by Yasmine Robles and Izzy Dadosky of Rebel Marketing.

This conversation is packed with practical insights. We kick things off by defining your unique value proposition (UVP)—that is, what makes you stand out and the special way you solve problems for your audience. We agree that your UVP can and probably should evolve as you grow, learn, and gain feedback from your community.

Izzy shares how aligning your brand voice with your true personality creates authenticity, especially for small businesses. She offers a real-life example of Rebel Marketing and how updating their brand voice and visual identity helped them feel more “in their skin.”

Yasmine breaks down what to consider when creating (or updating) your visual identity, reminding us to connect visuals with the personality and mission behind our brand. We discuss how colors, fonts, and imagery all send signals about who you are.

From there, we look at elevator pitches—keeping it short, tailored, and natural—plus the art of leveraging existing content on multiple platforms to build your reputation and stay memorable. We explore how to engage authentically on social media, why networking should reflect your goals and vibe, and how important it is to continually showcase testimonials and success stories in genuine ways.

We wrap up by emphasizing the value of consistency, not just on social but across your website and all touchpoints. If you’re looking to build or refresh your personal brand and want real-world examples and step-by-step advice, this episode is for you.

Key Takeaways

• Your personal brand is about authenticity and evolution—let it grow with you.
• Spend time finding your true voice before building out visual assets.
• Repurpose content smartly to reinforce your brand without burning out.
• Engage online with a tone that feels genuine, not forced.
• Consistency is crucial—if you stop posting, people quickly forget.
• Strategically pick where and how to network, and use testimonials to build trust.

Key Moments

00:00 "Evolving a Brand Voice"

04:55 "Visual Identity Transformation"

08:47 "Rethinking Elevator Pitch Length"

12:54 Repurpose and Share Content Creatively

14:28 Authentic Engagement Strategies

18:23 Strategic Networking for Rebel Marketing

20:28 Authentic Testimonials Boost Business Trust

24:13 Building a Strong Online Presence

28:24 Personal Brand Management Strategies

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Rebel Marketing

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy®, from Circle 270 Media® Podcast Consultants

Copyright 2025 Brett Johnson, My Podcast Guy™

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