Brand Building: Living The Whole Picture with Jama Pantel

Finding Your Voice: Embracing Authenticity with Jama Pantel


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The importance of finding and embracing your authentic voice as an entrepreneur, brand, or individual.

  1. Introduction:
    • Jama shares her journey as a luxury portrait photographer turned educator, author, and influencer.
    • The episode explores how to discover and stay true to your authentic voice while juggling multiple roles and expectations.
  2. The Struggles of "Doing It All":
    • Jama reflects on the challenges of balancing personal and professional life, especially during her mother’s illness and her time as an influencer.
    • She emphasizes how trying to meet external expectations can lead to exhaustion and a loss of authenticity.
  3. Reconnecting with Your "Why":
    • Authenticity begins with understanding your purpose. Jama revisits her motivation for starting her photography business: preserving memories and making people feel seen and celebrated.
    • This foundational "why" helps maintain perspective during challenging times.
  4. Finding Your Unique Voice:
    • Avoid the temptation to mimic others, as authenticity is what sets you apart.
    • Your experiences and perspective are unique; they give you a voice that resonates with the right audience.
  5. Strategies for Staying True to Yourself:
    • Set Boundaries: Protect your time and energy by saying no to opportunities that don’t align with your current priorities.
    • Audit Your Content: Regularly evaluate whether your output reflects your vision and values. Don’t be afraid to pivot or rebrand.
    • Create with Authenticity: Ensure your work, from social media to products, aligns with your values and the message you want to convey.
  6. Personal Insights:
    • Jama shares her experience of being an introverted influencer and how staying true to her roots helped her connect authentically with her audience.
    • She emphasizes that you’re not meant to please everyone; focus on your "tribe" who values your authenticity.
  7. Call to Action:
    • Reflect on your "why" and let it guide your journey.
    • Stay consistent, embrace your story, and pivot when necessary to remain aligned with your authentic self.

https://www.jamapantel.com

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Brand Building: Living The Whole Picture with Jama PantelBy Jama

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