It’s been a buzzy term in recent years that the secret to success is simply “finding your why.” The principle is rooted in a legitimate consideration: humans tend to be compelled by their reasons for doing something, and need that intrinsic motivation. In a personal development or business sense, this “why” stands for a sense of purpose. The principle gets to the heart of self-discovery and equates a sense of “why” with one’s personal fulfillment, clarity, and life meaning.