#27 BONUS EPISODE: This week, Annaka and Ethan are joined by Dr. David Vik or 'Doc' to discuss how he helped Zappos find their 'wow factor' and his top advice for startups looking to establish their competitive edge. Doc is a former chiropractor turned startup advisor, investor, and expert known most prominently for his role in the success of Zappos. 

In this special episode we dive into: 

• How Doc helped Zappos find their 'wow-factor'
• How your startup can find it's winning strategy
• The flywheel and its importance in startup marketing
• The main takeaways from his book, The Culture Secret

Read the full episode notes at startupsavant.com/podcast