notes:

https://www.youtube.com/watch?v=bz0oxIZ3xIg

https://en.wikipedia.org/wiki/Straw_man#Steelmanning

https://www.thedailybell.com/all-articles/editorials/wendy-mcelroy-beware-of-kafkatrapping/

https://rationalwiki.org/wiki/Motte_and_bailey

http://slatestarcodex.com/2014/11/03/all-in-all-another-brick-in-the-motte/

https://en.wikipedia.org/wiki/Ad_hominem