What are people in your office saying about you when you’re not in the room? Your personal brand is everything that people think about you, say about you, and expect from you, so it is essential that you know how to present your very best. Whether you're networking within your company or convincing your boss to get on board with your great idea, promoting yourself is a critical part of your successful career. To help you get started on refining your personal brand, on this episode of the Digital Enterprise Society podcast, Thom Singer is joined by Amber Hurdle, CEO of Amber Hurdle Consulting. They discuss the importance of quality brands, how you can better promote yourself and work, and how you can better communicate inside your company and manage the time you have with your supervisor so that you can excel. 

 

On today’s podcast, you will learn:

The importance of quality employer — and personal — brands 

• Forward-thinking companies have started greatly focusing on their brand.
• Company brand plays a key role in both recruiting and employee retention.
• When companies take care of their people, their people take care of their customers. 
• Employees have the ability to complain or praise their employers like never before with social media platforms. 
• Similarly, personal brands are a critical component of a successful career. 

 

3 steps to promoting yourself within your company

• First, clearly define your values. Articulate what you do to bring value to your team.
• Next, improve your sales skills. You can only get what you want by selling it to others. 
• Finally, define the ‘WIIFM’ — What’s In It For Me?’ whenever you are promoting anything. Alternately, identify ways that your proposal will help eliminate your boss’s fears. 

 

Fine-tuning your PR skills

• Position yourself as a key player in your company’s communication cycle. 
• Networking within your company is just as critical as external networking. 
• Positioning the value you offer is refining your personal brand. 
• The projects you ask for, how you show up in meetings, and how you interact with colleagues is all part of your personal brand, so make sure you are acting intentionally.  
• Define your target audience and shape your message directly to them. 

 

Key aspects of a well-defined personal brand 

• Develop a self-awareness that allows you to focus on the greatness in others. 
• Address the contrast between you and others so that you can tailor your message in a way that suits them. 
• Stay true to your brand while recognizing and working with the differences in others. 

Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.

 

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