Junicorn_talk

Finfluencer Relations - The Company View

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Ever wondered how to engage younger investors? In this episode of Junicorn Talk, Bechtle AG’s Martin Link and Ilka Freund share game-changing strategies using finfluencers and digital outreach. Investor Relations (IR) has evolved—social media, influencer partnerships, and digital events now lead the way.


Key takeaways:

  • How financial influencers create win-win collaborations with companies,
  • The importance of proactive digital engagement and online investor communities,
  • Diversity in IR, including highlighting female influencers,
  • Social media's role in shaping perceptions, especially LinkedIn,
  • Why younger generations are redefining IR strategies.


    • Don’t miss this episode with Julia Stoetzel, Ilka, and Martin for insights that redefine IR for the digital age.


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    Junicorn_talkBy Julia Stoetzel