Ryan Klein from Market My Market joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes.

In our conversation, we explore why it is equally important to optimize your existing content as much as creating new. But what does good content mean, and how does it stand out from your competitors and signals Google that it is worthy of higher rankings?

In this episode, you will learn everything about content optimization; From selecting the content that needs to be optimized to the tools, you should use to be sure that your law firm website is taking the right steps to attract the right traffic.

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