Discover how to use business context and internal marketing to drive real FinOps adoption. Learn how to apply a value-driven cloud strategy by moving beyond raw data and adding human and business context.

Our podcast guest: Ben de Mora

00:00 Introduction
00:37 Data Is Not Enough
01:58 Context Behind Costs
04:00 Ownership And Incentives
07:00 Engineering Priorities
09:00 Make FinOps Relevant
16:51 FinOps Shapes Strategy
27:00 Margins And Balance Sheets
30:27 Using AI For Analysis
39:12 Wrap Up And Next Steps