This episode features the entrepreneurial Fintan Finnan. Fintan is the Founder of Simzolearn. He speaks about his time in companies like the Digital Marketing Institute before creating his own business Simzolearn. He looks into the advancement of Google Ads over the years. Discussing auction insights and how it's so important to interpret the data the correct way. He talks about retention and affiliate marketing in depth about the changes in that market. He talks about Hubspot and advocates the platform in general. Fintan highlights Crisp Chat and the effectiveness of that type of chat software for SMEs and start-ups. He also touches on Reforge and Neil Patel for insights. This a great episode for start-ups and anyone looking to understand your business's digital marketing options.