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Fintech Explained
Fintech Explained episodes
- From KYC to KYA: Identity in the Agent Economy, with Rick Song of Persona
Persona co-founder and CEO Rick Song calls himself a reluctant founder, but he's spent his career on one of the internet's hardest problems: knowing who's really on the other side of the screen. He joins Penny Lee and Sunayna Tuteja to explain why that question matters even more once AI agents act and pay on our behalf, at our direction, and how "know your customer" is becoming "know your agent." Rick breaks down how Persona proves both that a real person is present and who that person is, and why your years of online history are the one thing AI can't replicate. He also shares the Digital Taxonomy of Fraud that Persona built with the University at Buffalo to give the industry a common language for identifying AI-driven selfie fraud, and explains why he's still an optimist: far more people want to stop fraud than to commit it.
Chapters0:00 - Introduction
Relevant Links
1:28 - The reluctant founder: Persona's origin story
6:12 - What is the agent economy?
10:06 - From KYC and KYB to KYA
12:56 - Proof of humanness, proof of identity
17:27 - Fraud, industrialized, and the Digital Taxonomy of Fraud
22:18 - Will fraud send us back to cash?
27:49 - Identity verification in Washington
32:15 - What Rick would never hand off to an agent
33:40 - Takeaways
Digital Taxonomy of Fraud
Persona Labs: Identity Muling
Persona Research
40 min - Welcome to Fintech Explained: Building the Agent Economy
AI agents are starting to shop, book, and pay on our behalf. Fintech Explained: Building the Agent Economy goes inside the companies building that future.
In this limited series from the Financial Technology Association, FTA President and CEO Penny Lee and former Federal Reserve System Chief Innovation Officer Sunayna Tuteja talk with the leaders behind agentic finance. Each episode explores a different piece of it: the payment rails agents run on, how an agent proves who it's working for and gets permission to pay, what it means for merchants and small businesses, the policy taking shape around it, and where investors see the next great startups.
It's for anyone who wants to understand where commerce finance is heading, from people working in fintech and payments to policymakers, business owners, and the simply curious.
New episodes every week.
Learn More About The Financial Technology Association
2 min
About Fintech Explained
From the publisher's feed
Agentic finance is starting to take action for you, at your direction and authorization. An agent can use the permissions you give it to move money, pay a bill, make a purchase, or find a better savings rate. Fintech Explained: Building the Agent Economy goes inside the companies building that future.
In this limited series from the Financial Technology Association, FTA President and CEO Penny Lee and former Federal Reserve System Chief Innovation Officer Sunayna Tuteja talk with the leaders behind agentic finance. Each episode explores a different piece of it: the payment rails agents run on, how an agent proves who it's working for and gets permission to pay, what it means for merchants and small businesses, the policy taking shape around it, and where investors see the next great startups.
It's for anyone who wants to understand where finance is heading, from people working in fintech and payments to policymakers, business owners, and the simply curious.