Access to finance as a tool for poverty alleviation? Salah Goss talks about her mission to bring financial services to the African continent - and drive change and positive outcomes at Mastercard. She is a financial inclusion expert specializing in digital solutions. She is Senior Vice President for Social Impact at the Mastercard Center for Inclusive Growth. She was also Head of the Mastercard Lab for Financial Inclusion in Nairobi where she oversaw technology innovation and product development focused on developing markets. Salah has contributed to multiple patents, representing her contribution to the development of innovative digital solutions.