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FIR #142: Pizza and Potholes
Joining host Shel Holtz in conversation this week are tech journalist David Strom on organizational integrity, Gartner analyst Augie Ray on whether IHOP’s marketing stung was brilliant or a betrayal of consumer trust, and Sprinklr’s Marshall Kirkpatrick and Jen Valdez on the benefits of establishing long-term relationships with influencers. Also in this week’s episode:
* Domino’s is repairing potholes. Is this a brilliant example of corporate social responsibility or a prelude to our dystopian future?
* Heineken has done away with taglines
* People are using Facebook less and less to get news, but where some of them are going instead may surprise you
* Mozilla is building a voice-controlled web browser
* You can now share your Alexa Skill Blueprints with friends and family
* Mastercard wants to let you buy things with your voice
* Microsoft’s next-generation HoloLens is due in Q1 next year
* You’ll remember more of what you learned wearing a VR headset than looking at a 2D computer monitor
* Dan York reports on WordCamp Europe from Belgrade, Serbia
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About our guests
After a successful career blazing trails in new media as one of the top tech bloggers in the world (first-hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was recently by Sprinklr, the full-service social media management system, where Marshall now serves as product director for Influencer Marketing and Research.
Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.
David Strom is a leading expert on network and Internet technologies and has written and spoken extensively on topics such as VOIP, convergence, email, cloud computing, network management, Internet applications, wireless and Web services for more than 30 years. He is also the creator of an innovative series of video screencast product reviews of enterprise IT products that can be found on Webinformant.tv and syndicated to various other Web sites.David was editor-in-chief of Network Computing print and currently edits the Inside Security newsletter and writes for IBM’s SecurityIntelligence.com, TechTarget’s SearchSecurity.com, and Network World.
Jen Valdez is a Bronx-native who not only has a knack for poetry and salsa dancing but also for advising brands on how to leverage the digital transformation of our times to better connect with you. She began her career as an expert on Brand Advocacy and has expanded to include Content Marketing and Influencer Marketing as part of her role at Sprinklr, a leader in the Customer Experience management space. Doesn’t matter whether agency, startup, publisher, or Fortune 500, Jen is committed to connecting to the biggest problems and adapting solutions for the ever-changing ways we connect with each other and brands with us.
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By FIR Podcast Network
3.3
33 ratings
Joining host Shel Holtz in conversation this week are tech journalist David Strom on organizational integrity, Gartner analyst Augie Ray on whether IHOP’s marketing stung was brilliant or a betrayal of consumer trust, and Sprinklr’s Marshall Kirkpatrick and Jen Valdez on the benefits of establishing long-term relationships with influencers. Also in this week’s episode:
* Domino’s is repairing potholes. Is this a brilliant example of corporate social responsibility or a prelude to our dystopian future?
* Heineken has done away with taglines
* People are using Facebook less and less to get news, but where some of them are going instead may surprise you
* Mozilla is building a voice-controlled web browser
* You can now share your Alexa Skill Blueprints with friends and family
* Mastercard wants to let you buy things with your voice
* Microsoft’s next-generation HoloLens is due in Q1 next year
* You’ll remember more of what you learned wearing a VR headset than looking at a 2D computer monitor
* Dan York reports on WordCamp Europe from Belgrade, Serbia
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About our guests
After a successful career blazing trails in new media as one of the top tech bloggers in the world (first-hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was recently by Sprinklr, the full-service social media management system, where Marshall now serves as product director for Influencer Marketing and Research.
Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.
David Strom is a leading expert on network and Internet technologies and has written and spoken extensively on topics such as VOIP, convergence, email, cloud computing, network management, Internet applications, wireless and Web services for more than 30 years. He is also the creator of an innovative series of video screencast product reviews of enterprise IT products that can be found on Webinformant.tv and syndicated to various other Web sites.David was editor-in-chief of Network Computing print and currently edits the Inside Security newsletter and writes for IBM’s SecurityIntelligence.com, TechTarget’s SearchSecurity.com, and Network World.
Jen Valdez is a Bronx-native who not only has a knack for poetry and salsa dancing but also for advising brands on how to leverage the digital transformation of our times to better connect with you. She began her career as an expert on Brand Advocacy and has expanded to include Content Marketing and Influencer Marketing as part of her role at Sprinklr, a leader in the Customer Experience management space. Doesn’t matter whether agency, startup, publisher, or Fortune 500, Jen is committed to connecting to the biggest problems and adapting solutions for the ever-changing ways we connect with each other and brands with us.
Links from this week’s show
*