FIR Podcast Network

FIR #224: Viral and Unhinged


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What does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it's a giant green owl and the kind of content that is outside most organizations' comfort zones. Neville and Shel review the program and talk about how going viral on TikTok requires a different mindset than any other social media channel.
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FIR Podcast NetworkBy FIR Podcast Network

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