We kick off our eight year; Ekaterina Walter interview is up, another on PR Apprenticeship is coming; Quick News: Brands are experimenting with sexting services, Hawaii Five-0 to let viewers choosing episode ending in real time, doctors are using social media more, father hires in-game hitmen to deter son from planing; Ragan promo; News That Fits: will PR take over the world in 2013?, Michael Netzley's Asia report, highlights from Nielsen's 2012 social media report, listener comments, how to add value to LinkedIn endorsements, Dan York's report, can or should you avoid Google+?; how to comment; music from Sound Tribe Sector 9; and more.